Thursday, March 1, 2007

West versus East

According to the magazine Consumer Report, says MNSBC today:

"Japanese vehicle brands continue to rule the roost when it comes to car reliability, according to the latest annual survey from Consumer Reports.

Toyota and Honda’s brands scored top marks overall in the magazine’s “2007 Annual Car Reliability Survey,” which was compiled from survey responses from over 1.3 million magazine subscribers. The survey results will appear in the April issue of Consumer Reports magazine, which goes on sale March 6.

Toyota, Honda, Scion, Acura and Lexus took the top five places, in order, in the Consumer Reports list of the 36 most reliable car brands for 2007. Ford’s Mercury brand was the highest-placed U.S. nameplate, ranking 10th, while General Motors’ best-ranking brand was GMC, which came in at 14th on the list. Chrysler highest ranking was for its Dodge brand, which was placed 22nd on the list.

What’s more, for the second time in the 10-year history of the annual list, all of the magazine’s top car picks were Japanese brands. In addition, 55 of the 59 used car models recommended by the magazine were Japanese, again dominated by Toyota and Honda.

The snub by the closely watched consumer publication comes at a time of crisis for the Detroit-based automakers — GM, Ford and DaimlerChrysler AG’s Chrysler Group. All three U.S. automakers are shedding jobs and closing plants in an attempt to cope with a devastating loss of market share.

“Japanese models are still the most reliable — Toyota and Honda in particular,” said Rik Paul, automotive editor for Consumer Reports. “For years, their vehicles have consistently been the least problematic and the best in terms of reliability for years".

On average, the biggest increase in reported problems for cars comes when they are between 5 and 6 years old, which is when many owners think about selling their car. This is also the point where Toyota and Honda’s models excel in terms of reliability Paul said. The average 10-year-old Toyota or Honda has the same, or fewer, problems than a 4 or 5-year-old car from any of the U.S. automakers, or Volkswagen, he said.

“What we see is if a car starts out with problems in the first couple of years it will tend to stay problematic throughout its lifetime,” Paul said. “This is where Toyota and Honda really shine — they start out well and maintain their reliability, even through 10 years of use, and so a 9-year-old Lexus can have fewer problems than a 2006 Mercedes.”

When it comes to comparing new cars by nationality, one trend stood out: European automakers continue to lag Asian and North American manufacturers when it comes to reliability.

The big Japanese and the South Korean automakers have, on average, only 11 problems per 100 vehicles, the magazine said. U.S. automakers follow with 16 problems per 100, while European manufacturers have 19 problems per 100 cars.

In fact, European automakers have consistently fared poorly in recent years in Consumer Reports’ reliability surveys. Mercedes-Benz, in particular, has seen its reliability ranking decline sharply — this year, the German luxury brand placed last in the reliability list of 36 automobile brands, its reliability level 123 percent below the average for the whole industry, said Paul."


In this scenario of decadence of american and european automarkers, I maintain my confidence in the revolution of the electric car. Past week, Phoenix Motorcars president Dan Elliot was received, plus its vehicle with Altairnano batteries (35 Kw version, charged in 10 minutes, 130 miles per charge), begining full production in June, by president Bush, alongside with A123 Systems (charging in 5 hours and lasting 40 miles per charge...). The video can be seen here.


Disclaimer: I own shares of Altair, which has made an agreement to establish a position in Phoenix Motorcars.

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