MSNBC reported today the solution of the suspicious Aqua Teen Hunger Force case: a marketing plan...
"At least nine electronic devices planted at bridges and other spots in Boston threw a scare into the city Wednesday in what a cable network said was a marketing campaign for a late-night cartoon.
Highways, bridges and a section of the Charles River were shut down and bomb squads were sent in before authorities declared the devices were harmless.
«It’s a hoax — and it’s not funny,» said Gov. Deval Patrick before the objects were determined to be part of an ad campaign.
Turner Broadcasting, parent company of Cartoon Network, said the devices, which consisted of magnetic, blinking lights, were part of a promotion for the TV show «Aqua Teen Hunger Force.»"
Marketing is to blame for the Aqua Teen Hunger Force case?
Marketing is just a science for decision makers to apply, ruthless or pious. It's not the malign cause or devious principle responsible for unexpected consequences. But the market isn't prepared for marketing communications new techniques, that doesn't use common advertising media, and even use happenings to captivate media attention and exponential diffusion based on supposedly random behavior.
The new techniques have a variety of names and buzzwords, but are mainly based on word-of-mouth amplified by naïve media attention or organized leak. An indirect approach or media bait, using the enemy means and forces to strike deeply. From anonymous flyers to media campaigns like the "Old Boot" of the movie "Wag the Dog", culminating with the intriguing flash mob, marketing is changing from the classic, heavy and expensive, instruments to contemporary, light and cheap, campaigns which often reaches more people and have stronger, natural and legitimate, impact.
The world is flipping and the new coin (monere) is Knowledge.
Marketing is just a science for decision makers to apply, ruthless or pious. It's not the malign cause or devious principle responsible for unexpected consequences. But the market isn't prepared for marketing communications new techniques, that doesn't use common advertising media, and even use happenings to captivate media attention and exponential diffusion based on supposedly random behavior.
The new techniques have a variety of names and buzzwords, but are mainly based on word-of-mouth amplified by naïve media attention or organized leak. An indirect approach or media bait, using the enemy means and forces to strike deeply. From anonymous flyers to media campaigns like the "Old Boot" of the movie "Wag the Dog", culminating with the intriguing flash mob, marketing is changing from the classic, heavy and expensive, instruments to contemporary, light and cheap, campaigns which often reaches more people and have stronger, natural and legitimate, impact.
The world is flipping and the new coin (monere) is Knowledge.
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